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The Shift to a New Connected Video Consumption Paradigm

09 Aug 2016 by: Wes Hanemayer, VP Video Services, Hibernia Networks

The industry has seen a dramatic shift in content distribution as the proliferation of mobile devices impacts how video is consumed.

This trend is poised to continue as connected devices are projected to grow to 909.4 million by 2019, averaging nine devices per household. Gone are the days of solely transmitting content from a studio location to home televisions.

Global viewers now expect to view high-quality, personalised content over their mobile devices anywhere, anytime, resulting in unprecedented growth of the online video market. This global demand for access to high-resolution content around the clock is driving the need for more bandwidth and next-generation video transport services.

The shift in distribution is driving the evolution of the content consumption model from linear and packaged to non-linear ‘a la carte’ content, placing OTT firmly on a high-growth trajectory. The demands of non-linear content differ from that of linear, leading to data centers, CDNs and low latency connectivity playing a more vital role.

In this new consumption model, the underlying transport facilities will have a significant influence on content quality. Being connected to a highly resilient network for media content owners is increasingly integral to the content distribution supply chain. Network transmission services play an even more vital role in the gathering and distribution of content as more and more media content is stored and distributed through the data center, the proverbial heart of the online world.

By embracing advanced interconnection technologies, media and entertainment businesses are able to quickly and efficiently keep up with demand and distribute the explosion of media content customised to end viewers’ demands. Partnerships between network transport providers and cloud platforms will play a more pivotal role in this supply chain paradigm, enabling film and video production, as well as television broadcasters to seamlessly cross-connect to an ecosystem of media and entertainment businesses. Leveraging digital IT infrastructures, businesses can streamline workflow by instantly connecting into an ecosystem of partners.

The rise of ultra high-definition video and dissemination of live events are the key drivers for the new demands in international video transport. Analysts are projecting 4K Ultra HD-capable homes to grow to 17.3 million in the US alone by the end of 2016, accounting for approximately 14.3% of TV households.

This demand for the highest-quality video requires the superior network performance capabilities of a fiber-optic transport infrastructure to support the increase in 4K UHD content, as well as the increasing use of data and video applications over transport infrastructure.

Being connected to a network built for media content owners has become integral to the content distribution supply chain in today’s new model. Fibre-optic infrastructure offers a more reliable and flexible network when compared to satellite, enabling the delivery of the consistent ultra-high resolution viewers have come to expect. Fibre is quickly becoming the lifeblood of anywhere to anywhere content delivery; ensuring the deluge of content continues to flow from creators to the end consumer. 

Hibernia Networks at IBC2016: 14.M33

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